How to cut through jargon and communicate clearly


“Your email inbox is full of irrelevant, poorly written crap. Your boss talks in jargon and clichés. The web sites you read are impenetrable and incomprehensible,” he writes in Writing Without Bullshit

The solution may require you to swallow hard. He calls it the iron imperative: “Treat the reader’s time as more valuable than your own.”

Too often, in a rush, we do the opposite. We toss out information off the top of our head in no particular order, perhaps trying to bring it to some coherent point at the end rather than the beginning, where at least the road map may be clearer, even if we can’t be more organized and concise.

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