Companies aim to sell students on sales

Ideally, e-commerce company Shopify Inc. would like to hire hundreds of new graduates as sales people over the next five years to support and expand its rapidly growing client base.

“The challenge is … kids in college and university aren’t thinking of sales as a career,” says Loren Padelford, general manager of the Shopify Plus platform for emerging brands and high-volume businesses.

“Every company I know is desperate for sales people and they just can’t find [enough of] them.”

So Shopify – along with such companies as Google Canada, IBM Corp., and Dell Canada – is working with Vancouver-based recruitment firm Sales Talent Agency to sell students on the concept of sales as a desirable and sustainable career choice.

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