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Let’s be real: If you are one of the many Canadian students who headed off to college and university campuses this month, you are not just looking to get an education. Eventually, you are hoping to get a job, preferably a good paying one in your chosen field.

The marketing departments of post-secondary institutions across the country support this goal, citing the high employment rates of their recent graduates in advertisements and on their websites. The value of higher education, to you and to those promoting enrollment, is job-prep.

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